Driven by impact. Grounded in strategy.
We believe real impact comes from genuine partnership. We care about the people we work with and build brands that move them forward.
Who We Are
We bring clarity through our craft—with over 15 years of cross-industry experience.
With more than 15 years in the game, we’ve had the opportunity to work across a wide range of industries—building a deep bench of insight along the way. Today, we focus on moving the needle for professional service organizations, real estate, and hospitality brands, but our experience spans much further.
Industries we’ve supported since 2010:
Professional Services: Interior Design, Residential Design, Custom Home Builders, Landscape Construction, Finance, Law, Executive Leadership
Hospitality: Hospitality Groups, Hotels, Resorts
Real Estate & Development: Developers, Property Management, Investment Groups
Retail: Home Goods, Building Supply, E-commerce, Sporting Goods
Wellness & Recreation: Spas, Yoga Studios, Spin Studios
Technology & Creative Services: Marketing Agencies, App Developers
Non-Profits & Associations: Agriculture Associations, Family & Senior Support Services, Educational Tools
Municipalities & Communities: Towns, Local Governments
Education: Post-Secondary Institutions
Manufacturing: Product-Based Businesses
Agriculture, Oil & Gas, Telecom Various B2B and B2C engagements across sectors
Infrastructure & Transportation: Railroad
What We Value
Accountability
We always deliver on our promises. No surprises, no excuses. We’re your long-term partner, and we’ve got your back.
Creativity
Devoted to our craft, we continually seek out new skills and ideas that bring a fresh approach to each project or problem we solve.
Strategy
We get to know your business, customers, and market before crafting a forward-thinking plan that drives growth.
Engagement
We listen and facilitate discussions where every voice is heard, guiding teams to consensus and delivering meaningful work.
Meet Shannon
Founder
I’ve never been able to stay in one lane. I’m a designer turned brand strategist because strong strategy builds better brands. I’m a business owner with agency experience running full marketing teams and understand how to manage budgets, build process and people.
Outside of work, I’m a wannabe athlete who loves triathlon, skate skiing, hiking, and being outdoors with my family.
I hold a degree in Visual Communications from Alberta University of the Arts and am committed to continuous learning—both formally and self-taught. Over the years, I’ve also sat on boards and collaborated with several non-profits. Want to know more about my professional journey? Connect with me on LinkedIn.
Partners
We don’t do it alone. We collaborate with trusted agencies and contractors across Canada to support our clients’ evolving needs. Below are a few of our agency partners.
say hi to heyya
THE GOOD WORD
The workshops are so cost and time effective. You get the client’s input without all the markups, overhead and time spent waiting on messages going back and forth. We used her workshop format twice on our Campus Energy project and these were really efficient. We gathered lots of quality information and then we were able to move quickly onto the next steps.
— Stephen Lewis, SWL Consulting
