CLS Landscape
Building a marketing function from the ground up.
Project Overview
CLS Landscape started as a retail supply business and had expanded into construction services. They came to us with big growth goals. They needed to know where to focus their marketing effort, a clear path forward and a partner to help them get there.
Services
Research, Strategy and Audience Personas
Brand Architecture, Foundation and Language
Brand Identity, Animation and Illustration
Marketing Plan, Customer Journey and Budget
Social Media, Content and Campaign Plans
Content Creation
Paid Ad Management
Marketing Technology (HubSpot, Lightspeed, Wordpress)
3x
Revenue in Four Years
+82
Net Promoter Score
+200%
Growth in Social Followers
The Challenge
Want to Grow, but Stuck on Marketing
CLS Landscape faced a few challenges. They were operating two distinct service lines, retail supply and construction under one brand, each with different audience needs. While they had launched an e-commerce site, run Google ads, and built a social media presence, their efforts felt disconnected and lacked a united strategy.
The biggest concern was how to launch their construction division without alienating their core customer base: landscape contractors.
We saw an opportunity to build on familiar brand elements while elevating their identity and deepening customer loyalty, while creating a strong foundation to market the construction division and guide future growth.
The Process
Define, Build and Amplify
Our research process set the direction, building the strategy including audience and employee personas to support both external and internal communications. A brand exercise defined foundational language, clarified the brand architecture, and established value propositions for each service line, laying the groundwork for a brand identity package.
A marketing plan mapped the customer journey for each audience segment, helping us build meaningful touch points throughout the cycle. We launched dedicated websites for each service line, to address the unique needs of their audiences through strategic, omni-channel campaigns.
After building the marketing function, we continue to maintain with weekly meetings, monthly campaign reporting, and support of key platforms including HubSpot, Lightspeed, and WordPress—ensuring visibility and ongoing optimization for growth.
The Results
Consistency Driven Growth
Brand language and identity that maintains consistency for internal and external teams.
A marketing strategy that builds lasting relationships and generates qualified leads.
Cohesive strategies for paid ads, SEO, social media and email marketing to maintain momentum across platforms.
Monthly reporting and optimization to ensure all marketing efforts stay effective and aligned with business goals.
Performance Highlights
3x Revenue Within Four Years
Positioning, focused efforts, and building a scalable marketing function supported tripling revenue in under four years.
+82 Net Promoter Score
Sustaining exceptional customer satisfaction among their highest-value customers, even as the business scaled.
200% Growth in Social Media Followers
Consistently building brand presence in the market, four years and counting.
30% Average Email Open Rate
Maintaining an engaged audience, outperforming the industry benchmark of 20%, while continuously growing the email list.
THE GOOD WORD
We went from nothing to having everything in place. The team is highly organized and holds us accountable, ensuring projects are taken from start to finish. Thanks to their support, we've seen a significant increase in brand awareness, market saturation and have tripled our revenue in four years.
— Janelle + Cooper Leary, CLS Landscape
