Project Overview
Big Sky Home Management is a full-service property management company operating under new ownership. With expanded services and fresh energy, the team needed an update that reflected where they were headed without losing the trust they had with existing clients.
The Challenge
Critical Brand Decisions on a Budget
Big Sky had a loyal customer base and big growth ambitions but limited resources to make it all happen at once. The team faced a critical decision: should they rename the company or build on the existing brand equity? They also needed a framework that could guide future marketing and sales efforts, even if those wouldn’t roll out immediately. Every move had to be intentional, we needed to deliver a streamlined brand and website that focused only on what they could use now while making it easy to build on later.
The Process
Balancing Strategy with Emotion
We kicked things off with a discovery workshop to define key business goals and audience insights. From there, we worked through a series of brand exercises to establish foundational language, clarifying positioning, voice, and values to guide both the identity and website.
Through this process, the team made the decision to retain their name, preserving trust while reintroducing the brand with greater clarity and intention. We mapped their expanded services and refined messaging to reflect who they are today and who they will become.
The brand’s essence, “Montana Life Made Simple,” captured the heart of their offering. We developed brand assets with a vintage, approachable tone that evoked a time when life felt slower and more connected. This aesthetic reinforced the emotional value of their service—peace of mind and the freedom to simply enjoy Montana life.
The Results
A Foundation Built to Grow
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Performance Highlights
THE GOOD WORD
Our days are undeniably full, but weekly check-ins with key team members kept us aligned, on track, and moving at a pace that felt manageable. The response to our new branding has been overwhelmingly positive, and we’re excited to keep building on that momentum.
— Kate and Justin, Big Sky Home Management
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