Wexford Developments had outgrown its original brand. As the company expanded into new markets and asset classes across North America, there was a clear need to create a brand identity, website, and suite of materials that reflect who they are today and stand the test of time.

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The updated brand captures Wexford’s entrepreneurial spirit, long-term mindset, and design-driven approach to development. It reflects their mission to create spaces and places where monumental things happen and their purpose to make an everlasting impact on the communities they build.

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Services

Brand Strategy and Audience Personas

Brand Identity

Marketing Tools

Webflow Website Design and Development

While the mission and purpose had already been established, the goal was to visually extend these ideas into a cohesive identity system. The design focused on a modernized wordmark and timeless palette, eliminating decorative graphics in favour of strong typography and composition.

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The move to a highly responsive and customizable Webflow site provided flexibility for ongoing updates and showcased the portfolio with strong SEO foundations and structure to support future growth.

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The design emphasizes clarity, confidence, and longevity. The wordmark highlights the “W,” aligning the text in a stacked, balanced mark that feels both structured and enduring. A deep midnight blue provides a bold, timeless base, introducing depth and character, while crisp white offers clarity and contrast across all applications. The result is a brand identity that is elegant, versatile, and built to last.

The refreshed Wexford brand reflects a maturing organization with clarity and confidence. The identity and website together communicate Wexford’s strength, ambition, and commitment to elevating people and communities — building not just for today, but for generations.

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A brand built for longevity. 

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We refreshed Wexford Developments’ identity and website to match their evolution, capturing clarity, confidence, and a design-driven approach to building places that last. A true reflection of the passion and ambition of the team behind the brand.